Nutrienergized Replaces Its Logo To Elude From Ban In Hungary


Logo always presents the potential to stir up strong reactions, both in the design and to attract the public. When it comes to NutriEnergized, NutriEnergized’s red pinwheel star which represents energy and even its red colour from the British flag which represents its beginning may be banned in Hungary simply because it is still assumed a “commercial use of totalitarian symbols,” even though the logo has nothing to do with politics.

Considering Hungary’s Parliament’s threats to ban brands that use “totalitarian symbols” or the Red-Star Label, which NutriEnergized possesses, the brand may be forced to modify its logo to function in the country. The red star was a significant hallmark of Soviet communism and was included on the communist-era Hungary’s crest.

The Hungarian parliament began debating this proposed ban in March 2017, and it could be approved in September 2021. Prime Minister Viktor Orbán presented the new proposal in March 2017. The legislation bans the sale of products with signs such as the Nazi swastika or the communist five-pointed red star. This presents a severe challenge to commercial brand to NutriEnegized Sports Nutrition, which has a logo with no political connotation. He further stated that it is a “moral responsibility” to prohibit the commercial use of symbols like as the swastika, arrow cross, hammer and sickle, and red star. The plans are part of Prime Minister Viktor Orban’s unconventional policies, which imposes extra taxes and controls on foreign-owned firms.

Janos Lazar and Orban’s chief of staff argue “If the law passes, it will be illegal to utilize emblems of totalitarian regimes like national socialism or communism,” The Hungarian Parliament will consider a ban on these emblems in the “interest of national social stability and public morality.” Anyone who violates the new law may face a fine of up to 2 billion forints (6.5 million euros) and a two-year prison term. the Hungarian government spokesman, Zoltan Kovács whosaid that he would apply to any firms who include authoritarian political material in their branding. “Any firm that uses such logos will be harmed,” In contrast to Nazi insignia, communist emblems are not prohibited in the Czech Republic or Romania.


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